We’re hiring!

Florida’s Premier Publisher of Reference and Referral Guides as well as Association Membership Directories for the Health Care Industry, Senior Citizens and Newcomers, is GROWING AGAIN!!

Privately owned and operated for the past 23 years, Heritage Publishing Inc. has experienced tremendous growth in both the number of publications we produce and the number of valued advertising clients in Jacksonville, Gainesville, Orlando, Daytona and Southeast Georgia.

We are currently expanding our Sales Team in the Northeast Florida area (Jacksonville Office) and are searching for hungry, motivated and professional advertising sales people to join our team, “Local Candidates Only will be considered”  

We are looking for talented people who have the following:

  • Minimum of an Associate’s degree but Bachelors preferred
  • Minimum three years of B2B/outside sales experience
  • Must own reliable transportation; possess a valid driver’s license and auto insurance
  • Self-starter and self-motivated
  • Detail and deadline-oriented
  • Must be performance driven with track record of over-achieving sales quota
  • Excellent verbal and written communication skills, conflict resolution and organizational skills
  • Able to effectively prospect and qualify leads, needs analysis skills
  • Able to schedule appointments with the qualified decision maker and close the deal—telephone intensive
  • Ability to construct and present compelling proposals including web presentation tools  
  • Customer Relation Management (CRM) experienced preferred.  
  • Media and/or print-digital advertising experience preferred

Our sales team members receive a base salary and commissions, as well as a monthly or quarterly performance bonus. Our sales compensation package is set up to be performance-driven. If you have belief and confidence in your abilities, the potential income is there for the taking. We are very proud to provide an exemplary Comprehensive benefits package that includes health insurance; dental and vision coverage; vacation; holiday; sick leave and a 401K plan.

Visit our website at www.heritagepublishinginc.com to learn more about our publications and the audiences they reach. Qualified and interested candidates submit your resume to:

Mark Al-Amad, Publisher and President

malamad@heritagepublishinginc.com or fax 904-296-8522

2018-2019 North Central Florida Healthcare Guide is here!


to the 2018-2019 North Central Florida Healthcare Guide™. This publication is intended to be your resource and reference guide for locating physicians, specialists and other ancillary providers in the North Central Florida region. This publication contains up-to-date information in an easy-to-use directory listing format.

The 2018-2019 North Central Florida Healthcare Guide includes the Green Pages™. These pages feature listings of physicians by specialty, area hospitals, ancillary healthcare providersand services. These listings include National Provider Identifier (NPI) numbers, if available, for further convenience.

Additionally, the information found in our guide contains editorials about cutting-edge technology, legislative news, changes in medicine and other valuable healthcare information.

We strive to present the most accurate information in our publication. However, if your listing needs to be updated for the following year’s edition, changes can be submitted at www.heritagepublishinginc.com. Under the “Contact Us” pull-down menu, you will find an option titled, “Update Listing.” Simply fill out your information and it will be included in next year’s publication.

For information on obtaining additional copies, please visit our website at www.heritagepublishinginc.com.

Finally, I encourage you to support our valued advertisers. Without their participation, this publication would not be possible. As always, we greatly appreciate their partnership.


Marzoug (Mark) Al-Amad | Publisher & President
Heritage Publishing, Inc.

Thanksgiving Luncheon 2018

We are pleased and honored to have Mike Hartley, President of Hartley Press, Pierre Corso, with More Space Place, James and Tanya with NeuroDX, Gloria Crawford, Chief, Senior Services Division, City of Jacksonville and others share with our team early Thanksgiving Luncheon. 

Baptist Medical Center South Receives 2018 Press Ganey Guardian of Excellence Award for achieving ex..

Award recognizes hospitals for patient satisfaction
in outpatient surgery

Jacksonville, Fla., Nov.13, 2018 – Baptist South has been recognized as a 2018 Guardian of Excellence Award® winner by Press Ganey for patient satisfaction with outpatient surgery. The Guardian of Excellence Award recognizes top-performing health care organizations that have achieved the 95th percentile or above of performance in patient experience.  

The Press Ganey Guardian of Excellence Award is a nationally recognized symbol of achievement in health care. Presented annually, the award honors hospitals that consistently sustained performance in the top 5 percent of all Press Ganey clients for each reporting period during the course of one year.  

“We have a great team that works diligently to surround our patients and families with care and keep them comfortable and informed throughout their surgical experience,” said Hospital President Nicole Thomas. “Providing compassionate care requires open communication, anticipating our patients’ needs, and providing reassurance to create the most favorable experience possible.”

 “We are proud to partner with Baptist South to support their mission to provide safe, high-quality, patient-centered care.” said Patrick T. Ryan, CEO of Press Ganey. “They are truly dedicated to delivering exceptional care in the communities they serve, and their commitment to capturing and acting on patient experience feedback is a very powerful demonstration of this.” 

According to Amy Huveldt, Baptist Health’s vice president of Performance Excellence, the award represents an important recognition from the industry’s leader in measuring, understanding and improving the patient experience. “The way our patients experience their care is a driving force throughout our health care system. They will always remember the way we made them feel. It’s just as important as providing the best medical care possible.”



About Baptist Health

Baptist Health is a faith-based, mission-driven system in Northeast Florida comprised of Baptist Medical Center Jacksonville; Baptist Medical Center Beaches; Baptist Medical Center Nassau; Baptist Medical Center South; Baptist Clay Medical Campus and Wolfson Children’s Hospital  – the region’s only children’s hospital.  All Baptist Health hospitals, along with Baptist Home Health Care, have achieved Magnet™ status for excellence in patient care. Baptist Health is part of Coastal Community Health, a regional affiliation between Baptist Health, Flagler Hospital and Southeast Georgia Health System forming a highly integrated hospital network focused on significant initiatives designed to enhance the quality and value of care provided to our contiguous communities. Baptist Health has the area’s only dedicated heart hospital; orthopedic institute; women’s services; neurological institute, including comprehensive neurosurgical services, a comprehensive stroke center and three primary stroke centers; a Bariatric Center of Excellence; a full range of psychology and psychiatry services; urgent care services; and primary and specialty care physicians’ offices throughout Northeast Florida. Baptist MD Anderson Cancer Center is a regional destination for multidisciplinary cancer care which is clinically integrated with MD Anderson Cancer Center, the internationally renowned cancer treatment and research institution in Houston. For more details, visit baptistjax.com.


About Press Ganey 

Press Ganey pioneered the health care performance improvement movement more than 30 years ago. Today, Press Ganey offers an integrated suite of solutions that enable enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform built on a foundation of data security, Press Ganey solutions address safety, clinical excellence, patient experience and workforce engagement. The company works with more than 33,000 health care facilities in its mission to reduce patient suffering and enhance caregiver resilience to improve the overall safety, quality and experience of care.

2018-2019 Greater Orlando Healthcare Guide & Senior Services Directory is here!


to the 2018-2019 Greater Orlando Healthcare Guide & Senior Services Directory™. These publications have been combined to be your resource for all aspects of the healthcare and senior service industries in the greater Orlando region. They contain the most up-to-date information available for directory listings, legislative changes, and changes in medicine, in addition to valuable information on programs, services, organizations and agencies for seniors throughout the area.

Additionally, the Greater Orlando Healthcare Guide & Senior Services Directory contains our Green Pages™ section, a comprehensive, easy-to-read directory. The Green Pages include listings of physicians by specialty, area hospitals, physician assistants, and ancillary healthcare providers and services. These listings include National Provider Identifier (NPI) numbers, if available, for further convenience.

We strive to present the most current information in our publication. However, if your listing needs to be corrected, please let us know. You may also submit changes at www.heritagepublishinginc.com.

If you would like to order more copies visit our website at www.heritagepublishinginc.com.

Finally, I encourage you to support our valued advertisers. Without their participation, this publication wouldn’t be possible. As always, we greatly appreciate their partnership.


Marzoug (Mark) Al-Amad | Publisher & President
Heritage Publishing, Inc.

UF Health TraumaOne Receives Top National Recognition

UF Health TraumaOne, the only adult and pediatric Level I trauma center in Northeast Florida and Southeast Georgia, has received official verification from the American College of Surgeons, a distinction given only to trauma centers that meet the most stringent criteria.

Trauma center verification is an evaluation process by the American College of Surgeons, or ACS, to evaluate and improve trauma care. The ACS verifies the presence of the resources listed in its guidelines, Resources for Optimal Care of the Injured Patient. These include commitment, readiness, resources, policies, patient care and performance improvement. ACS verification was given to UF Health Jacksonville following a two-day visit in June and is valid for three years.

“Our level of commitment and expertise is something we have focused on since we opened the state’s first trauma center 35 years ago, but this recognition is truly special,” said Leon L. Haley Jr., M.D., MHSA, CEO of UF Health Jacksonville and dean of the University of Florida College of Medicine – Jacksonville. “It shows that we have the best people and resources available to save as many lives as possible. I could not be prouder of this organization.”

Trauma centers in the United States are identified through two processes, either designation or verification. Designation is a process outlined and developed at a state or local level, which in Florida is handled through the Department of Health. UF Health Jacksonville houses one of just 10 Level I trauma centers in the state.

“The equation is quite simple. Trauma centers help save lives. Nationally verified Level I trauma centers are at the top of the list, and UF Health Jacksonville has proven itself to be among the very best,” said Andrew Kerwin, M.D., chief of acute care surgery at UF Health Jacksonville. “UF Health TraumaOne has been a leader in trauma care for nearly 35 years. Becoming an ACS-verified Level I trauma center ranks us among the very best in the country.”

UF Health Jacksonville, which opened its trauma center in 1983, is just the eighth verified trauma center in Florida and joins approximately 500 verified trauma centers nationwide. The closest verified Level I trauma centers in Florida are in Tampa and South Florida.

“We went through this detailed, rigorous process because we believe it will continue to help us grow as a health care leader in this region,” said Julia P. Paul, M.S.N., NP-C, UF Health Jacksonville’s trauma program manager, who spearheaded the effort for verification. “Our team put the same passion into this project as they do every day in our trauma center, and this exclusive national organization recognized that.”

The ACS Verification, Review and Consultation Program helps hospitals evaluate and improve trauma care. It provides an objective, external review of a trauma center’s resources and performance. A team of trauma experts completes an on-site review of the hospital and assesses relevant features of the program.

ACS’s long history of activities directed toward the improvement of trauma care was enhanced substantially in 1987 with the creation of the consultation/verification program.

Content courtesy of Floridatrend.com
Picture courtesy of UF Health TraumaOne

Florida Hospital Transforming Healthcare

Florida Hospital announced in August it will soon be AdventHealth, part of a new consumer-centric, national brand based in Central Florida.

As part of the brand announcement, the organization unveiled new initiatives that will transform health care, including the creation of the region’s first comprehensive genomic health center.

Florida Hospital was built on a strong foundation, but it’s time we turn from the past and take a leap into the future,” said Florida Hospital President and CEO Daryl Tol. “We’re creating a health care system that’s easier to navigate, simpler to understand, more convenient, and — most importantly — focused on keeping people healthy.”

All of Adventist Health System’s wholly owned hospitals and hundreds of care sites across the country, including the entire Florida Hospital network, will adopt the AdventHealth name effective Jan. 2. In Central Florida, this includes dozens of hospitals, Centra Care urgent centers, and Florida Hospital Medical Group practices.

As part of the transition, Tol announced several new initiatives:

Creation of the Center for Genomic Health: From disease prevention to diagnosis to treatment, genomics is the future of medicine. With genomic profiles, physicians and researchers are able to determine with unprecedented accuracy if someone is at risk for cancer, heart disease and other conditions. The foundational work for the new Center for Genomic Health will begin in 2019, and soon AdventHealth Orlando will provide comprehensive genomics testing, analysis, interpretation and genetic counseling services.

Spiritual Wholeness Screening Outside the Hospital:  More than 80 percent of Florida Hospital’s patients are seen at physician practices, in labs, Centra Cares or other outpatient settings, and don’t have access to spiritual services routinely provided in hospitals. To deepen the commitment to treating the whole person — body, mind and spirit — AdventHealth is launching a wholeness screening program in outpatient offices. Physicians are being trained how to address four core questions with their patients, such as, “Do you have a source of joy in your life?” and “Do you have someone who loves and cares for you?” If a spiritual, social or emotional need is identified, specially trained team members will respond accordingly and provide follow-up care and support.

Making health one click away: AdventHealth will roll out new platforms for consumers to access their medical records, make appointments, easily pay bills, and have a virtual doctor’s visit. Tools such as Apple Health Records are underway, and other virtual platforms will make health care as simple as calling for a ride or ordering a pair of shoes. To celebrate the new brand rollout in 2019, AdventHealth will make eCare free to all consumers during the month of January. Florida Hospital eCare allows patients to see a doctor or nurse practitioner via their smartphone or tablet, accessing care without ever having to leave home.

“‘Advent’ signals the arrival of something of great significance. For us, it’s a new way of caring for our community,” Tol said. “We are steadfast in our innovation and research, building world-class clinical teams who deliver compassionate care, and bringing hope and healing to all our neighbors. We’ve talked a lot about the concept of ‘someday.’ Someday is today.”

Content courtesy of Florida Hospital

Florida Hospital Launching New Cardio-Oncology Initiative

Breast cancer patients may be at increased risk of heart diseases, and now, Florida Hospital is launching a cardio-oncology initiative designed to prevent or minimize the adverse effects of chemotherapy and radiation on these patients.

The initiative, made possible by a $100,000 grant from the Hearst Foundations, combines state-of-the-art cardiac software, a care coordinator and a multidisciplinary approach to treating breast cancer patients.

Physicians can monitor a patient’s heart function before irreversible damage occurs, and if there’s a sign of cardiac decline, the multidisciplinary team will be able to adjust cancer treatment or prescribe medications to protect the patient’s heart.

“When we care for patients, we can’t look at just the cancer or just the heart disease. We need to treat the whole person, and this new initiative strengthens our wholistic approach to healing,” said Dr. Patricia Guerrero, a cardiologist with Florida Heart Group and medical director of Florida Hospital’s women and cardiovascular disease program. “We are appreciative for the continued support the Hearst Foundations has offered to our cardiovascular program and are confident this will have a significant impact on our patients’ health.”

Guerrero treated Brown in 2016, six years after she was declared cancer free. Brown thought her allergies caused shortness of breath, but Guerrero found heart disease was to blame.

Research shows up to 28 percent of women receiving chemotherapy will develop a weakening of the heart, according to a study published in the Journal of the American College of Cardiology in 2017.

Florida Hospital has outstanding clinical programs, and we are pleased to support initiatives that further enhance their services and provide Central Floridians vital care,” said Ligia Cravo, senior program officer at the Hearst Foundations.

The new initiative launched at Florida Hospital Orlando and Florida Hospital Altamonte and is expected to expand to the Apopka and Celebration campuses in the upcoming months.

The Hearst Foundations’ grant also includes ongoing support of Florida Hospital’s Heart Care Center — a program that seeks to improve the cardiovascular health of underserved and uninsured heart patients in Central Florida.

Content courtesy of Florida Hospital

Clay Chamber Leadership class 2018

Congratulations are in order to Terri Ortega for her graduation from the 2018 Clay Chamber Leadership class.

2018 Clay County Chamber of Commerce Community and Health Expo

We had a great time at the 2018 Clay Chamber Community Business & Health Expo, Wednesday, September 25, 2018. We really enjoyed meeting fellow Clay Chamber members and business owners.

We look forward to seeing you all at future Clay Chamber events!

Show Buttons
Hide Buttons