Archives for August 2018

Jacksonville Shooting Patients Recovering Well

Survivor Alex Madunic with his Memorial Hospital nursing team (from left to right) Denise Leblanc, Lyn Cole and Michael Morton.

Jacksonville, FL (August 27, 2018 – 4 pm) – Four victims of the Jacksonville Landing shooting have been treated at Memorial Hospital; three have now been released.

The names of these patients are as follows:
• George Amadeo, II, 17, is in good condition
• David Echevarria, 28, was treated for minor injuries and discharged on 8/26/2018
• Alexander Madunic, 27, was treated for a gunshot wound to the foot and discharged on 8/27/2018
• Christopher McFarland, 31, was treated for a bullet graze to the head and discharged on 8/27/2018

“It is during our most difficult moments, that we truly see the strength of our Jacksonville community,” said Memorial Hospital CEO Brad Talbert. “Over the past 24 hours, our extended healthcare team has lifted up these patients and families helping them to survive this unspeakable tragedy.”

Memorial Hospital, part of HCA Healthcare, is a Level-2 Trauma Center with physicians and staff specially-trained to care for the critically-injured.

Survivor Chris McFarland with his Memorial Hospital nursing team (from left to right) Denise Leblanc, Michael Morton, Andrew Mason, Michelle Hernandez and Desireen Archie.
The ER & Trauma Care Team at Memorial Hospital

Oh no!

Heritage Publishing has lost phone service due to the storms.

Don’t despair!

We have contacted the phone company and they have assured us that our service will be restored by 5:00 pm Tuesday, August 14.

If you need to reach us in the meantime, please email us at

2018 – 2019 Jacksonville & Northeast Florida Healthcare Guide is here!


to the 2018/2019 Jacksonville & Northeast Florida Healthcare Guide™ (JHCG). We are pleased to announce JHCG now includes the official Duval County Medical Society (DCMS) Membership Directory as well as affiliated medical societies, including Clay and Nassau county medical societies.

As always, this publication contains up-to-date information for directory listings, legislative news, changes in medicine and new technology. This edition of JHCG explores digital health in the HIPAA Era, MACRA, Home Health Agencies and the Final Rule, as well as local hospital news and updates.

Additionally, this guide contains our Green Pages™ section, a comprehensive, easy-to-read directory. The Green Pages include listings of physicians by specialty, area hospitals, ancillary and other healthcare providers and services, and color-coded identifiers to mark Medical Society members. The listings include National Provider Identifier (NPI) numbers, if available, for further convenience.

Our goal is to present the most current information in our publication. However, if your listing needs to be corrected for next year, please let us know. Changes can be submitted on our website at

If you would like to request additional copies, please contact us at 904.296.1304. You may also email your order directly to

Finally, I encourage you to support our valued advertisers. Without their participation, this publication would not be possible. We greatly appreciate their partnership.



Marzoug (Mark) Al-Amad | Publisher & President
Heritage Publishing, Inc.





Legislation That Could Impact Your Practice When Advertising

The Florida Senate passed a bill in February 2018 that requires any advertisement for medical services from a physician states the certifications obtained by that physician and that advertisements may not be produced promising results or effects that are not medically backed. It also prohibits the implication of credentials by omission or faulty wording within advertisements. However, a physician advertisement may indicate services offered and then state that the practice is limited to one or more types of services when the physician has been certified as a specialist in a specific aspect.

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